“Money well spent! Worth every penny.”
Patxi’s, a San Francisco pizza chain, came to Forty looking for help making their customer experience more memorable and consistent. Their main goals were to improve the overall dining experience and redesign their website in preparation for their expansion into the Denver area.
Perform an experience audit and research to gather insights
In order to get a first-hand look at Patxi’s, we performed an experience audit by dining at several of their locations. At each one, we observed the service, food, staff, and atmosphere to analyze their strengths and opportunities for improvement. Following our visits, we completed other customer, competitor, and company research to gather detailed insights and inform the rest of our work.
Perfect the Patxi’s brand
With research in hand, we collaborated with the Patxi’s team to reveal their roots, define their voice and messaging, refresh their visual branding., and implement our recommendations from the experience audit.
Cook up a mouth-watering responsive site
Next, we dug into redesigning the website. With multiple restaurants (each with different menus, specials, location information, social accounts, and more), our goal was to not only make the site visually stunning, but also make it easy to use and reflective of the in-store experience. We also incorporated responsive web design to keep the online experience optimal and consistent whether someone is browsing on a desktop, tablet, or mobile device.
With the new branding and website polished off, Patxi’s was ready to roll it out and satisfy their customers’ craving for delicious pizza and a decadent experience. Head over to patxispizza.com to feast your eyes on our latest creation.