“We ended up at a place that we never would have imagined. It was wonderful to have Forty's assistance in taking our brand and marketing to the next level.”
Gateway Bank, a community bank in Mesa, AZ, had a special brand full of warmth, passion for the community, and old-fashioned values. However, their team didn’t know how to communicate that with the public or potential customers. They also wanted to make their website more useful and engaging, as well as find ways to attract new customers.
With these goals in mind, they sought Forty’s help to channel their in-person customer experience into a compelling brand, website, and marketing plan.
Refresh a neighborhood brand
To clarify and strengthen the Gateway Bank brand around its uniqueness from other banks, our team conducted interviews with their staff and customers to get a first-hand look at what makes them different. Then, we used those insights (along with other competitor and audience research) to pin down the roots of their brand.
Next, we channeled those roots into visual and verbal strategies to outline what the Gateway Bank brand should look, sound, and feel like.
Create an impressive web experience with a homegrown feel
Once we had their story solidified and a new look in place, we set our sights on Gateway Bank’s website. Their team felt that the site didn’t provide much information or tell their story, and it didn’t represent the warm experience someone gets when they walk into the bank.
To address these concerns, we designed a stunning responsive website that automatically adjusts to multiple screen sizes, conveys “the Gateway Bank experience,” highlights what makes them special, and helps people find the information they need.
Engage new customers with captivating marketing
With the new branding and website debuted to the world, we’re now helping Gateway Bank get the word out about their story and services. We’re currently in the process of redesigning their collateral, developing a marketing strategy to attract new business, and managing their ongoing campaigns.
In their words
“We've been so impressed by how focused Forty has been since day one. Every single decision is focused on our brand identity and goals. They're a lot of fun to work with too!”