Epiphany Chocolates was a new company entering the chocolate market that wanted to let their competitors know they’re a force to be reckoned with. The fine chocolates industry is packed with tons of companies, including retail mammoth Godiva and niche brands like Vosges. Epiphany had to develop a brand that would stand out in a sea of competitors that all seem the same. They also weren’t going to have any brick and mortar stores to begin with, so their website and customer experience had to be unique and memorable.
Channeling their vision into an inspiring brand
Before we tackled the website, advertising, and other marketing projects, we worked with Epiphany to channel their ideas for the company into a rock-solid and inspiring brand. What makes Epiphany different is the experience behind their gourmet treats. They aren’t just selling chocolates. They’re giving their customers the gift of a daydream that’s inspired by wild adventures, passionate people, and trips around the world. Since inspiration is such a cornerstone of the company, they wanted it to be interlaced into every aspect of the brand.
This concept played into the brand concept we developed for Epiphany. Their personality was witty and lovable (similar to celebrities Gwyneth Paltrow or Kate Hudson), and their desire to share their team’s travels, inspiration, and adventures reminded us of a travel journal or magazine. These two ideas meshed to form their brand concept: a food and travel magazine that’s written by Gwyneth Paltrow. This idea captures the same adventurous and inspirational feeling, along with their clever and charming style. Customers will feel whisked away to an exciting escape full of rich and surprising experiences, even if it’s only from the comfort of their home.
With a concept in mind, we began working on Epiphany’s visual and verbal styles. Their warm brown tones, pops of coral, and delicate ribbon patterns convey the gourmet swankiness of their chocolates, along with their youthful but sophisticated style. Epiphany’s Chocolate Correspondent and Social Butterfly, Sophie, took on the brand’s cheeky tone and guides customers through all of their adventures.
Cooking up a delicious customer experience
Once the brand foundations were established, we got to work on Epiphany’s massive website, complete with a custom e-commerce system and inspiration blog. We incorporated their dainty visual style and charismatic tone into each page’s design and copy. Then, we collaborated with Vuurr on development and pre-launch advertising.
Getting the word out about Epiphany’s sweet treats
Since launching, we’ve helped Epiphany run several campaigns to build hype and drive sales. For their Valentine’s Day campaign, we worked with Vuurr to create a landing page geared specifically at men, complete with pared-down product offerings and express checkout to accompany their fast decision-making style. This design, coupled with pay-per-click and Facebook ad campaigns, led to a conversion rate of over 9% (compared to a normal rate of 1-2%). Sweet results, indeed!