Blue Sky Airport Parking
“Your suggestions were very well thought out, and showed great insight into future issues before we even knew about them.”
As a new business, Blue Sky Airport Parking needed a hand introducing their company to the already crowded airport parking market and driving people (no pun intended) to the lot. They reached out to Forty for help refining their brand, creating a unique customer experience, designing a website complete with a custom reservation system, and marketing their facility.
Making parking fun with a new brand and website
Forty began by working with Blue Sky to develop their brand and create a style guide for all their future design and marketing efforts. As their opening day approached, we began tackling their website, which needed to describe their competitive advantages in a cheerful way and allow customers to make reservations online. However, no other off-site airport parking lot website made online reservations the way Blue Sky wanted them done. Other companies said they were reserving you a space, but in reality, it was no different than driving up to the lot unannounced. Others allowed travelers to make reservations but charged an up-front fee to do so, which didn’t even apply to the cost of the reservation. Blue Sky wanted to make the whole experience more friendly and clear, making sure people understood that when you made a reservation with them, you had a guaranteed space, and it wouldn’t cost you more.
Reinventing the parking experience
This philosophy of rethinking airport parking helped guide every step of designing their customer experience, website, and marketing strategy. Whenever they were faced with the “typical way” of doing things, they asked, “Why should we charge people to cancel their reservation? Why can’t we just build the software ourselves so it’s no big deal if a reservation gets cancelled? Why not use QR codes on reservation confirmations so they can hold more data?” After questioning everything the competition does, we developed a brand, experience, website, and reservation system that truly change the airport parking industry.
Making every touchpoint count
In addition to a bubbly and helpful website, we collaborated with Blue Sky on nearly every element of the customer experience, from their advertising campaigns, marketing materials, and promotional materials all the way down to the shuttle music, signage, and parking ticket design. We were excited to play such a significant role in the company’s rollout and can proudly say that we had a part in creating a new way of parking at the airport. See for yourself! Check out the best option for Phoenix airport parking at www.parkbluesky.com.
In their words
“Forty's knowledge of design, web, email marketing, and so much more was outstanding. Without Forty, we wouldn't be where we are today.”