When designing a website, it’s important to remember that not everyone processes information the same way you do. You might enjoy taking your time and absorbing all the details, while someone else is just trying to get in, get what they need, and get out.
When designing a website, you might consider the “30-and-30″ rule:
I should be able to get what I need in 30 seconds, but there should also be enough interesting content to keep me involved for 30 minutes.
Your first priority in the site design is certainly the 30-second skimmer, but consider also including enough interesting content to satisfy the 30-minute explorer as well. This is someone who’s really interested in what you’re all about, and they’re likely to become your best evangelists because they feel like they really know what your brand is about.