One way to prove you’re the best company in your industry is to discuss what your customers have been doing since they received your product/service.
Not only do you help to promote your already loyal fans, but you get to toot your horn a little bit as well. Any chance you have to talk about others is looked on as a friendly gesture, especially if you can do it in a way that indirectly promotes your own company.
These stories can take the form of traditional case studies, but other creative ways to discuss them are highly encouraged, especially if it’s delivered within a form of communication not directly associated with your company.
(By the way, we have lots of other marketing ideas for you to check out.)