Every industry has norms about the content in sales materials, and it’s often the case that companies imitate each other instead of thinking about what customers really want to know.
If you’re a service firm, for example, try posting your prices instead of requiring potential clients to work to get a price. It’ll build trust and comfort, and establish your price as a baseline for others.
What information would your customers love to have that most of your competitors don’t talk openly about?
Once you’ve thought of some, be sure to check out our other marketing ideas.