A potential customer shopping around may visit ten other websites (or stores, or offices…) before making a decision.
Typically, you would put on a good show and hope they eventually come back to buy, but there are often ways you can connect with customers even before they make a choice, so you can build a relationship and follow up when your competitors can’t.
A great example is a free download of something upon entering your email address – you give ‘em something to remember you by, but retain their info for following up.
If this doesn’t work for you, we’ve got plenty of other marketing ideas you can choose from!
