As much as we’d like to think that our decisions are all rational and logical, they’re typically more driven by fears, ideals, gut instincts, a desire for affection, and a medley of other emotional promptings.
The three biggest “human factors” are affiliation, aspiration, and identity, and all of those are emotionally-driven goals. How can your product or service tap into those?
Skip the rational arguments, and appeal to those hard-to-reach emotions instead. It’ll give you a stronger personal connection, and set you apart from your competitors.
Once you’ve done that, check out some of our other marketing ideas.