It’s easy to create an icon or character associated with your company, typically found in or near your logo. So why not go a step further and bring this character life by creating a mascot for your company as well?
They can be present at any public event, or maybe even make an appearance around the office to boost morale every so often. Just be sure to document each of his or her appearances so those external to your organization can catch a glimpse as well.
There’s a reason that sports teams make use of these cheery little characters — people like them!
And if a mascot won’t work for you, we have plenty of other marketing ideas for you to try.
So, is there a Forty mascot or spokesperson?
May I suggest a paper airplane or a gorilla or Brian Regan with a fortylarious face?
Brian, our mascot is Muurr, the turkey baby.
Mascots are definitely a great for communicating your brand’s personality in a way that people can relate to easily. Love this idea for most brands.
I’m curious if anyone has any examples of B2B brands using mascots. Seems that many don’t and I’m curious if there’s some reason for this.