It’s easy to create an icon or character associated with your company, typically found in or near your logo. So why not go a step further and bring this character life by creating a mascot for your company as well?
They can be present at any public event, or maybe even make an appearance around the office to boost morale every so often. Just be sure to document each of his or her appearances so those external to your organization can catch a glimpse as well.
There’s a reason that sports teams make use of these cheery little characters — people like them!
And if a mascot won’t work for you, we have plenty of other marketing ideas for you to try.