Too often companies get wrapped up in only competing on the same items as their competitors. They want a website that is similar but better, products with the same features done better, etc.
In order to stand out amongst a sea of similarity, try your hand at writing out everything that they actually do, then spend a little more time thinking of the exact opposite of them.
Do they use a lot of black in their imaging? Use white in yours. Do they sponsor motocross events? Sponsor a snowboarding event. Are they all about the numbers? Be all about the people.
Not only will you get noticed for being you, but you’ll appear in front of a whole new set of eyes.
And we’ve got a lot more marketing ideas where that came from!