In the 90s, your “Website” and your “Web presence” were basically synonymous. Today, they’re not. If you’re on a tight budget (who isn’t?), consider skimping on your main site and focusing more on the rest of the Web online: Facebook, Twitter, Myspace, Flickr, YouTube, Vimeo, Google Local, Tumblr, Ning etc.
They have functionality and audiences built in that would take you a long time and a lot of money to build from scratch. Save your cash and invest in areas where you can hit the ground running.
(Want more marketing ideas?)
Should “MySpace” really still be on that list?
Just joking, I completely agree with what you are saying. It actually reminds me of this guy that approached me while I was filling up my car with gasoline. He came up to me and asked me if I wanted to buy his CD for $10.00. I told him I don’t have cash (because I rarely have cash on me), and then asked him where I could go online to be able to sample his music and perhaps purchase it later.
Then he said, “OH, we aint got a website yet.” Then I just thought to myself, “You’re doing it ALL wrong man. Go stick your music on YouTube, and Facebook, and other FREE social networks and blogs to take advantage of and get you infront of a much larger group of people as opposed to bouncing around to gas stations, barber shops, and parking lots.