In the 90s, your “Website” and your “Web presence” were basically synonymous. Today, they’re not. If you’re on a tight budget (who isn’t?), consider skimping on your main site and focusing more on the rest of the Web online: Facebook, Twitter, Myspace, Flickr, YouTube, Vimeo, Google Local, Tumblr, Ning etc.
They have functionality and audiences built in that would take you a long time and a lot of money to build from scratch. Save your cash and invest in areas where you can hit the ground running.
(Want more marketing ideas?)