Forty’s website design predictions for 2013
In 2012, content strategy and responsive web design finally began to get the recognition they deserve and showed us better, more fluid ways to design online experiences. 2013 promises to be just as exciting, and after gazing into our crystal …
In praise of adaptive content — Or, “Why it pains me to put a line break in web content”
From time to time while reading my Kindle I run across a stray hyphen in a word that doesn’t require a hyphen. The first few times it happened, I thought it must have been a weird glitch. But eventually I …
Gateway Bank debuts one of the world’s first responsive bank websites
Gateway Bank, a community bank in Mesa, AZ, has positioned themselves at the forefront of online innovation by launching one of the first financial institution websites that is fully “responsive” (meaning it automatically adapts to any viewing device). Gateway Bank …
Amy’s top 5 moments from the Phoenix Design Week Conference
Phoenix Design Week is an annual event, now in its fourth year, that brings together the design community in the Phoenix area with events, exhibitions, and a two-day conference. Forty’s been involved in the event since its first year, and …
A web typography template for responsive experiences
Since writing an article about the benefits of a web typography style guide, I’ve wanted to put together a template to help me keep track of the typographic components that need to be considered during the responsive website mockup process. …
Creating mobile-friendly and future-ready experiences with responsive design
I’m sure you’ve heard all the lovely statistics about how smartphone and tablet usage is skyrocketing, and how if you’re not going mobile, you’re not going anywhere. There’s no denying that our web browsing habits have changed. Thinking beyond the …
Your website is not a silver bullet
One of the most common opening lines we hear from business owners is, “I need a website.” In reality, 99% of them need something different than (or additional to) a website, whether it’s strengthening their brand, help communicating with their …
Feel at home with the new AlwaysOn Healthcare brand and website
AlwaysOn Healthcare, a Peoria home care and medical staffing provider, had all the foundations in place for a successful brand. They’re a rapidly growing company with a heartfelt purpose — to keep seniors comfortable and safe in their homes. However, …
The #1.1 rule in advertising
Some say the #1 rule in advertising is to tell the truth. Fair enough. It’s not a good idea to promise something you can’t deliver and set your customers up for disappointment. I’d like to propose that rule #1.1 is …
The 30-and-30 rule
When designing a website, it’s important to remember that not everyone processes information the same way you do. You might enjoy taking your time and absorbing all the details, while someone else is just trying to get in, get what …
SEO for the average Joe
I was recently working on an SEO checklist to ensure we weren’t missing any important steps in getting higher search results for our clients. Instead of creating a list from scratch, I glanced through existing lists and made sure I …