Expertise archives: Social media

Why you shouldn’t hire random college kids to manage your social media

Most business owners understand the power of social media, but not all of them understand the knowledge, strategy, and effort it takes to make it work for their company. I often hear, “I’ll just hire an college kid to do …

10 tips on how to be a social media superstar (Part 2)

Pick your poison! Watch a video recap of this blog post, or read the full article below. In our last installment, we gave you a little background on some common social media fails, along with five ways to avoid them. …

10 tips on how to be a social media superstar (Part 1)

Pick your poison! Watch a video recap of this blog post, or read the full article below. Since we live in a world with such fast-changing technology, there’s always a new marketing tool at your disposal. Social media is one …

The five pillars of social media optimization

Whether you’re just getting started with this whole social media bandwagon, or you’ve got 20,000 Twitter followers and no idea what to do with them, there are some basic principles that you should know if you want to use social …