Special K and Wheaties: lessons in positioning
Cereal is great. You throw some milk on it, and you’ve got a tasty and relatively nutritious breakfast. Theoretically, cereals–at least the basic, unadorned ones–should be relatively universal. There’s not much about them that predisposes them to any particular demographic …
Every document is a positioning document
Want to strengthen your position in the market and reinforce your internal brand alignment? One helpful step is to stop thinking about your company’s operational documents as, well, merely documents. Every document your company produces is an opportunity to emphasize …