Amy’s top 5 moments from the Phoenix Design Week Conference
Phoenix Design Week is an annual event, now in its fourth year, that brings together the design community in the Phoenix area with events, exhibitions, and a two-day conference. Forty’s been involved in the event since its first year, and …
Creativity happens when you throw out the obvious ideas
One of the most important parts of the creative process is brainstorming. Some of us like to do it alone, some prefer to collaborate with others, and some enjoy a combination of both. Normally, here’s how this scene goes: Step …
Brilliant brainstorming 101
Do you need to brainstorm, but struggle with how to begin? Somedays, the brain just fails you for creative thought. Consider using an improv game to jumpstart your creative juices. When we brainstorm as a team, we use the game …
Why Post-it Notes for project management?
Pretty much every office in the world has these little sticky papers. You probably even have your own little stack nearby, right as you’re reading this! They keep us organized, on task, and up to date. Post-it notes are addicting. …
The arithmetic of interaction
I have a theory that there are four basic ways you can interact with a situation: Addition: You can add something to the situation, improving or enhancing it in some way. Multiplication: You can transform the situation by putting everything …