In praise of adaptive content — Or, “Why it pains me to put a line break in web content”
From time to time while reading my Kindle I run across a stray hyphen in a word that doesn’t require a hyphen. The first few times it happened, I thought it must have been a weird glitch. But eventually I …
What is content marketing?
Almost every industry has their own jargon and language that unite members of the tribe and provide shortcuts for common concepts. Although our job as marketers is to cut through the jargon and make things easy to understand for your …
The new game of 20 Questions: handy writing prompts to inspire creative content
We’ve all been there. You know you have to write something, but you have no idea what the heck to write about. Sound familiar? We know the feeling! Lately, we’ve been creating a new content strategy to go along with …