A company name change success story: Ryan & Denise Photography
To change the name or not to change the name? Lots of companies find themselves in a conundrum where they’ve been in business for a few years and established a strong brand, but something has made them wonder whether they …
Brand naming is the extreme sports of marketing
A brand name is the first one on the scene in a marketing situation. You typically know the name before you know much else. You see it in when you’re scanning search engine results, or hear it when getting a …
What happened to Kinko’s? Company names you’ll never forget
Businesses change names. As customers, we have to evolve with the change, but it affects our emotional side. Why do businesses change their names? What makes memorable names catch on? Take Kinko’s. Founder Paul Orfalea gave us the name Kinko’s …
Company naming hurts. Here are 9 great sites that make it hurt less.
Let’s face it, brand naming is tough. It’s hard to come up with names that aren’t already taken, hard to know which of the options you brainstormed are the strongest, and then, it’s hard to finally choose one and abandon …
Top 10 tips for corporate naming
A clever, memorable name can make a potential client think about the company for a few extra moments, which may be all you need to get the edge on your competitors. 1. Determine how important the name really is Having …