Author Archives: Melissa Balkon

12 business books to read this year

If you listen to Dave Ramsey, you’ll know he often quotes Charlie “Tremendous” Jones, who once said, “You’re the same today as you’ll be in five years except for two things—the books you read and the people you meet.” The …

The thing about “new” business: why focusing on people isn’t really new at all

Here at Forty, we’re big proponents of championing humanity. Maybe we’ve just become super aware of the subject, but we’ve been noticing an onslaught of articles popping up all over the interwebs that preach this same message, deeming it the …

Don’t put all your eggs in the logo basket

If you went out and polled a bunch of business people about what defines their brand, you’d probably end up having a lot of conversations about logos, mixed with a little chatter about corporate colors. Many people may not realize …

Lowering the limelight: Using screencast videos to remove the pressure of presenting

The time has come. You’ve slaved away at those new sketches or website comps for days, and now its time to put the pencil, pen, or mouse down and share your ideas with the client. How do you translate your …

About Melissa

As a Visual Designer, I create visuals for our clients' projects that are in tune with their brand strategy. Creating a harmony between aesthetics and usability is incredibly important to me. Meet Melissa