In praise of adaptive content — Or, “Why it pains me to put a line break in web content”
From time to time while reading my Kindle I run across a stray hyphen in a word that doesn’t require a hyphen. The first few times it happened, I thought it must have been a weird glitch. But eventually I …
Amy’s top 5 moments from the Phoenix Design Week Conference
Phoenix Design Week is an annual event, now in its fourth year, that brings together the design community in the Phoenix area with events, exhibitions, and a two-day conference. Forty’s been involved in the event since its first year, and …
A web typography template for responsive experiences
Since writing an article about the benefits of a web typography style guide, I’ve wanted to put together a template to help me keep track of the typographic components that need to be considered during the responsive website mockup process. …
The benefits of a web typography style guide
When designing website mockups, I always do my best to stick to a reasonable number of typography styles, and make sure there is clear intent behind the hierarchy and styles. Doing so keeps the final result more consistent and it …
Forty Ipsum: epic filler text
The next time you are in need of filler text, reach for Forty Ipsum instead of your old standby. We took turns creating this tale of the Sky Admiral Aloeicious, his wife Reginia, and his trusty steed Areion — one line …
The #1.1 rule in advertising
Some say the #1 rule in advertising is to tell the truth. Fair enough. It’s not a good idea to promise something you can’t deliver and set your customers up for disappointment. I’d like to propose that rule #1.1 is …
Does this car make me look green?
A recent Freakonomics podcast got me thinking about tribal marketing. The episode presents the notion that people practice “conspicuous conservation,” a play on the idea of conspicuous consumption. People carry reusable bags that proclaim “I am not a plastic bag.” …
Why is sketching such an important aspect of design?
In college, my design professors encouraged me to sketch, but I didn’t want to listen. Why would I want to sketch in a silly little book when I have this computer, with all design software imaginable and more fonts than …
