The arithmetic of interaction

I have a theory that there are four basic ways you can interact with a situation:

  • Addition: You can add something to the situation, improving or enhancing it in some way.
  • Multiplication: You can transform the situation by putting everything you’ve got into it, suddenly turning it into a much larger situation altogether.
  • Subtraction: You can chip away at the situation, depleting it by taking something away.
  • Division: You can split the situation up into smaller, less powerful situations.

It’s something to think about next time you’re in a meeting or having a conversation with someone. Instead of selfishly subtracting or deviously dividing, is there some way you can add to (or, even better, multiply) what’s happening in front of you?

What do you think?

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About James

I'm the Managing Director, which means my job's to keep the company moving forward. I do lots of new business development, marketing, operations, and strategy. I've also got plenty of hands-on experience with most of the areas Forty covers, so I can back up the rest of the team when needed. Meet James