AlwaysOn Healthcare, a Peoria home care and medical staffing provider, had all the foundations in place for a successful brand. They’re a rapidly growing company with a heartfelt purpose — to keep seniors comfortable and safe in their homes. However, they needed Forty’s help communicating what makes them truly unique and infusing some personality into the brand.
Most senior care companies are generally sterile or cheesy, with lots of medical terms and posed stock photography of Grandma and Grandpa. AlwaysOn understands seniors and their loved ones aren’t looking for sterile or cheesy; they’re looking for a reliable, trustworthy, and empathetic partner, who can relieve their stress, provide high-quality care, and understand the emotional situation they’re going through.
We started by working with the staff at AlwaysOn to get to the root of what makes them different from their peers. Then, we did audience research and developed a brand metaphor to inspire our branding work and their customer experience. After some extensive brainstorming, we determined the metaphor for AlwaysOn is a modern-day version of The Andy Griffith Show. The show embodies the old-fashioned values of the 1960’s and conjures up a similar experience to AlwaysOn. It reflects a simpler time, when people were trustworthy, warm, and knew everyone in their community. We put a modern twist on this concept since AlwaysOn is professional, sharp, and has higher standards of quality than those of the 1960s.
This research and brainstorming culminated in a verbal and visual identity that will help communicate their message and create an engaging experience for their customers.
After refreshing the brand, we began designing a new website to reflect the new look. The previous website showcased the services AlwaysOn offers, but it was lacking personality and didn’t fully convey why AlwaysOn is unique. The new site’s design and message reflect a mix of old-fashioned charm and modern professionalism.
We’re also helping AlwaysOn integrate the new look into their business materials – including folders, business cards, brochures, and more – to make sure the customer experience is consistent.
With a warm, thoughtful brand and new website in place, AlwaysOn is ready to effectively communicate what makes them special, drive additional business, and most importantly, help keep people comfortable and happy in their homes.